What is cottagecore and why is it blossoming in lockdown?
The cottagecore aesthetic has been around for years, but lockdown is giving it new life.
Part nature porn and part escapism fantacy, cottagecore is the natural antidote to the coronavirus lockdown, which has seen many people all over the world confined to cities where nature is scarce.
There is more to the aesthetic than just the combating lockdown however, as it also has ties to the LGBTQ+ community, the desire for sustainable living, and the fantasy of a quiet, simple life.
What is cottagecore?
Cottagecore visuals focus on idyllic country life, with the hashtags dominated by pictures of lush, cosy interiors, rolling fields, baby cows, floaty dresses, home-made baked goods and flowers. Lots of flowers.
With its emphasis on self-sustainability, it should come as little surprise that the trend is picking up speed during lockdown when people started backing so much that there was a shortage of flour.
The celebration of nature is also likely part of the appeal, especially these days.
As fashion historian Andrew Luecke told The Guardian: ‘For those who felt trapped in their apartments in the grimy, crowded city, it made sense to start daydreaming about pastoral settings, where one could be cosy and feel free from disease.’
Some of David Beckham’s latest Instagram posts are prime examples of cottagecore starting to bleed into the mainstream during lockdown.
The comfy granddad chic he’s been modelling for his followers, standing with his wooden cane in rolling flower fields, aptly represents the fantasy of returning to secluded nature when the outside world is in dire straits.
The idea of sustainability is also a major appeal for many cottagecore fans, because it represents both a friendliness towards the environment and because part of the fantasy is that it involves eshewing the trappings of modern society.
The movement has a particular draw among the WLW (women who love women) community and many of the people who find themselves drawn to cottagecore also express their distaste for capitalism and hetero-normative society.
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