Aldi named cheapest supermarket as it beats Lidl for the best value shop by 96p
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Savvy supermarket shoppers who want to get their money’s worth in their next weekly shop should head to Aldi for the best bargains. The German discounter store has taken the crown as the cheapest place to shop in the latest price comparison from Which?. The consumer group totted up the cost of 85 products across eight supermarket chains to find the best value.
Aldi stole the crown from Lidl, which had been hailed the most budget-friendly store in June.
However, it was a tight competition, with Aldi coming in at just 96p cheaper for the week’s worth of shopping.
Aldi customers paid £78.50 for the full shopping list, which included own-brand goods such as prawns and steak, as well as branded items including Twinings English Breakfast Tea.
But while Lidl wasn’t far behind its budget rival, the trolley load cost a lot more at some of the other supermarkets.
Waitrose was the most expensive in comparison, with the weekly shop costing £122.47 – adding £43.97 to the Aldi bill.
However, among the Big Four – Asda, Morrisons, Tesco and Sainsbury’s – Asda was found to be the cheapest store, costing only £9.79 more than Aldi at £88.29.
Sainsbury’s was the most expensive of the four main chains, with the same shop costing £103.26.
Julie Ashfield, Managing Director of Corporate Buying at Aldi, said the chain was “delighted” with the outcome and is committed to “outstanding quality products at unbeatable prices”.
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It was the first time Aldi had topped the charts as the cheapest store since March.
The news will no doubt please cash-strapped shoppers who have struggled in the coronavirus pandemic.
Supermarkets initially pressed pause on big promotions and price wars at the start of the lockdown in a bid to stop shoppers from panic-buying.
The initial news of the restrictions left many people stockpiling goods such as toilet paper, pasta, hand sanitiser and soaps.
However, as the rules have eased around the country the supermarket chains are now working hard to entice shoppers back in.
With the news confirmed that the country is in a deep recession and thousands of jobs lost, shoppers will be looking to save money more than ever.
Natalie Hitchins, Head of Home Products & Services at Which?, urged customers to head to a discounter when doing their next shop.
She said: “If your choice of supermarket is limited, you might still be able to save money by swapping your usual branded items for own-brand alternatives and being wary of offers that make you buy more than you need.”
Supermarkets have also been making changes in the last few months to help Britons with access to groceries.
Morrisons, Asda and Aldi are among stores that launched food boxes of essential items that could be ordered online for home delivery.
While Aldi has now stopped the service, shoppers can still buy a range of food parcels at Morrisons and Marks and Spencer.
Customers can also order on Deliveroo for same-day delivery as many supermarket chains have now signed up for the app.
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