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Back-to-school spending to hit all-time highs as more families prepare for in-person instruction
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Back-to-school shopping is projected to top pre-pandemic levels and reach a record-breaking $108 billion as an increasing number of students and families prepare for in-person instruction this fall, according to the nation’s largest retail trade group.
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Total spending for school-aged children alone, which excludes college students, is expected to hit an all-time high of $37.1 billion this fall, according to the National Retail Federation (NRF) and Prosper Insights & Analytics July 2021 Consumer Survey.
This surpasses the $33.9 billion spent in 2020 when parents rushed to buy the necessary supplies to help their children set up workstations at home, according to data from the retail trade group.