El Salvador Embraces Bitcoin in This Week’s Business and Crypto Roundup

Many brands are starting to see a recovery despite the challenges initially brought on by the pandemic. Some businesses, especially ones that focused efforts on expanding e-commerce ventures, have even seen profits rise even higher than before.

HYPEBEAST has rounded up the top business and crypto stories of the week so you can stay in-the-know about trends across industries.


1. Snoop Dogg joined Def Jam Recordings as a senior strategist

Def Jam Recordings announced Monday that Snoop Dogg would join its roster as a senior strategic advisor. The label represents a multitude of chart-topping artist, including Kanye West, Nas, Justin Bieber and others.

2. SSENSE is now valued at over $5 billion CAD (approximately $4.13 billion USD)

Montreal-based retailer SSENSE has received minority investment from Sequoia Capital that boosted its value. The investment is the first time the e-commerce platform has taken external funding since it was founded 18 years ago.