Home » Lifestyle » Eskimo Pie to rename its 'derogatory' brand name
Eskimo Pie to rename its 'derogatory' brand name
Volatility in food industry has ‘settled down’: Supermarket chain CEO
Stew Leonard’s CEO Stew Leonard provides insight into changing food prices, getting Americans back to work and how his business is evolving due to the coronavirus pandemic.
The owner of Eskimo Pie is changing its name and marketing of the nearly century-old chocolate-covered ice cream bar, the latest brand to reckon with racially charged logos and marketing.
Continue Reading Below
“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” said Elizabell Marquez, head of marketing for its parent Dreyer’s Grand Ice Cream, the U.S. subsidiary for Froneri, in a statement. “This move is part of a larger review to ensure our company and brands reflect our people values.”
The treat was patented by Christian Kent Nelson of Ohio and his business partner Russell C. Stover in 1922, according to Smithsonian Magazine.