Hailee Steinfeld Talks Her Directorial Debut for Her “I Love You’s” Music Video
A good music video is an art form in and of itself. Weaving sound, cinematography, choreography, and narrative into one brief package is no small feat. So what exactly does it take to make a solid music video? In this episode of Playback, we give Hailee Steinfeld a chance to answer that question.
Breaking down her empowering music video for “I Love You’s”—which borrows a melody from Annie Lennox’s 1995 hit “No More I Love You’s”—the Pitch Perfect alum divulges all the behind-the-scenes details of her directorial debut. Watch the full music video below and read on for a rundown of the visuals.
On Why She Decided to Get Behind the Camera …
The original music video for “I Love You’s” was ultimately scrapped, presenting an opportunity for Steinfeld to prove her directorial prowess for the first time. As an Oscar nominee and star of Apple TV+’s hit series Dickinson, she’s no stranger to the lens.
“When it came time to making the decision to do it again, I wanted to throw my hat in and see how I could make it happen,” she explains.
She ended up co-directing the video with Sarah McColgan, and the duo created a product that completely matched the singer’s vision.
“My whole concept was a party of one,” Steinfeld says. “Basically describing that moment where you realize that the only way I’m going to be okay is if I take time for myself, if I take time to focus on myself, if I take time to relearn myself and let myself heal. And so I wanted this video to feel fun and confusing and wild and introspective and confined, but also vast and large and wide.”
On her favorite outfit in the video …
Steinfeld worked with her usual stylists, Rob Zangardi and Mariel Haenn, to curate a luxurious wardrobe for the shoot. “I got a call from Mariel, she was like, ‘I think we’re gonna have a really hard time saying no to a lot of these looks,'” Steinfeld recalls.
Pieces ranged from a tiered Alexandre Vauthier gown to a Vera Wang blouse with a train; but the singer’s favorite ensemble was a printed Valentino cape layered over a zebra Versace bodysuit.
“I saw that and I thought that, in the black and white, is just gonna be striking,” she tells us.
Watch the full video above to see what else went on behind the scenes. “I Love You’s” is Steinfeld’s lead single for her forthcoming two-part project, arriving May 1.
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