Love Island 2021: How fans can shop the contestants wardrobes whilst watching the show
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It’s that time of year again where we prepare ourselves to no longer make weekday plans and plant ourselves on our sofa’s to tune in and watch a bunch of contestants try to find love and £50,000 on ITV2’s Love Island.
The contestants will be making their way to the villa in Majorca for a summer in the hot sun, so queue the bikini and gorgeous dresses envy.
What’s even better is that it seems we won't have to wait long for the new series as it is reported to be back on Monday, June 28 at 9pm.
We love witnessing the who will pair up with who drama and the Casa Amour mix up, but one of the other best things that comes from the show is all of the summer fashion inspiration.
It has been announced that online fashion brand ISAWITFIRST will couple up with the show once again following on from their successful previous partnerships.
So we can expect to be inundated with fabulous style envy from the women and the men as the brand will supply wardrobes for both genders.
To make it even more exciting, this year you can even shop the contestants wardrobes as the episodes air live on ITV2 and ITV Hub at 9pm via the ISAWITFIRST app.
Leanne Holmes, brand director at ISAWITFIRST, said: “Our audience can see a look on the show and make it theirs the very next day. This is exactly what ISAWITFIRST strives for: delivering affordable, high fashion, fast.
“We are so thrilled that the show is back for another series. The Love Island partnership has proven to be a fantastic opportunity for us to gain direct access to our target audience. The Love Island live TV show, app and associated social media, allows us to make on-trend looks accessible to everyone, as we showcase what’s been worn in the show with an option to purchase.”
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ISAWITFIRST are also announcing they will be the sponsors for the First Look aspect of the show, giving you an access-all-areas pass with sneak peaks of the day’s episode and exclusive imagery from inside the villa.
Over the years we have seen so many trends and must-have pieces become the hottest summer must-haves, and we’re sure 2021’s edition will not disappoint.
So make sure your seatbelts are fastened and download the ISAWITFIRST app with your thumbs at the ready as you’ll be able to get your hands on the best outfit options from the singletons ASAP.
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