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As many at 84 percent of dog owners will want their pooches to continue to play a significant role in their lives as lockdown lifts across the UK, according to research conducted by pet food brand Edgard & Cooper. Nearly half, 43 percent, would even turn down a job that did not allow them to bring their pooch in with them, the poll found.

For those leaving their pets at home, nearly a third (29 percent) have a pet camera so that they can watch and chat to their animals remotely.

Edgard & Cooper even found that 24 percent of respondents prioritise their dog over their partner, with 44 percent letting their dogs sleep in the bedroom with them.

New pet owners were also found to be more accommodating of their dog’s needs, with 29 percent of them significantly changing their daily routine to meet the animal’s requirements.

Edgard & Cooper conducted its poll alongside 3Gem in May 2021, surveying 1,000 new dog owners and 1,000 long-term ones between the ages of 18-55 – all of which were based in the UK.

Eddy Yuen, Marketing Pack Lead UK at Edgard & Cooper, said: “The increasing importance of the role pets play in peoples personal lives comes as no surprise, but it’s positive to see people are also highly aware of the impact choices for their pets have on the planet.

“Whilst it’s a trend we see more prominently with recently homed dogs we firmly believe everyone can be a bit more ‘Pupster’, and hope that, as people talk more about the impact their decisions have on the planet, everyone embraces lifestyle choices for their best furry friends which reduce their environmental pawprint while also giving them the best care possible.”

According to the company, a “Pupster” is a term used to describe someone doing their best to reduce their carbon “pawprint” – whilst going the extra mile to make sure their dog has everything it could need.

They are typically aged 25-40 and live in urban areas, with almost half (47 percent) of them even taking the time to make an Instagram account for their beloved pet.

Edgard & Cooper offer natural cat and dog food, with a focus on being good for the environment as well as the animals eating the meals.

The company is committed to building sustainable businesses, using recyclable materials or packaging and giving one percent of all sales to charity.

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