Pregnancy test sales surge, retailers stand to profit: Bank of America
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Pregnancy test sales have surged throughout 2021, signaling the start of what could be a "millennial baby boom," according to Bank of America.
Since June 2020, pregnancy test sales have "accelerated meaningfully," growing 13% year over year, according to Bank of America research and Nielsen data.
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This is an uptick from the average 2% year-over-year increase from 2016 to 2019, according to the data.