‘Peter Rabbit 2: The Runaway’ Steals $900K On Thursday, ‘A Quiet Place Part II’ Will Be First Movie To Cross $100M During Pandemic

Sony is reporting the Thursday night previews to Peter Rabbit 2: The Runaway which began at 4pm yesterday at 2,600 theaters, and the long-awaited Will Gluck directed sequel grossed $900K. The first Peter Rabbit in February 2018 didn’t hold any previews.

Sony earlier in the week was expecting $8M-$10M, but the sequel could very well do in the teens at 3,300. The pic is sharing the marquee with Warner Bros. Jon M. Chu-directed Lin-Manuel Miranda musical In the Heights which is expected to overperform with a 3-day well north of $20M-plus, capturing Hispanic audiences. The pic had its world premiere as the opener of the Tribeca Film Festival on Wednesday night. In a Fandango poll, 96% of those moviegoers polled said that In the Heights is their first movie they’re seeing during the pandemic. The film is also available on HBO Max.

In the Heights did hold previews last night that started at 7PM.  Warner Bros. will roll those ticket sales into Friday’s number.

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The first installment of Peter Rabbit opened to $25M domestic and went on to make $115.2M domestic, $351.2M WW. While Sony has sold off some of its movies to Netflix (licensed out global rights, if you will), the Culver City lot kept Peter Rabbit 2, as they knew they could make some dough off of this one. Already, the sequel has banked over $46M offshore, after a staggered launch out of Australia at end of March (before Victoria closed down), and heads into China this weekend.

Also as of today, Paramount’s A Quiet Place Part II will become the first movie during the pandemic to cross $100M domestic — a milestone. The John Krasinski-directed sequel crossed the century mark in 14 days, becoming the fastest title to do so during the pandemic. We’re still waiting for Warner Bros/Legendary’s Godzilla vs. Kong to cross $100M; the last number recorded by the studio was last weekend’s running total at $99.1M.


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