Richard Madeley mocks Piers Morgan’s ‘toe-curling’ Life Stories interview with Keir Starmer

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Good Morning Britain temp Richard Madeley has taken a swipe at his predecessor Piers Morgan by calling his Life Stories interview with Labour leader Keir Starmer embarrassing, odd and toe-curling.

Richard, 65, often appeared as a stand-in for Piers during his Good Morning Britain days, but after Piers' exit from the show in March he is now playing temporary co-host to Susanna Reid for a short stint.

On Tuesday morning, the pair interviewed Shadow Health Secretary Jonathan Ashworth about whether he felt Keir was a good leader of the opposition and Richard seized the chance to mock Piers' in-depth chat with the politician.

As Jonathan tried to talk about the Government's handling of the coronavirus pandemic, Richard jumped in to stop him and asked about the Life Stories interview from last month.


He said: "No, no, stop stop! Don't swerve off the topic about Keir Starmer. Let's talk about him, let's not broaden it, let's keep it to him. Were you embarrassed by his appearance on the Piers Morgan programme? Because my toes curled!"

Jonathan replied: "No, I thought it was excellent. I mean, I’m a big fan of Piers, and I’m a big fan of yours Richard! And of course, you Susanna as well."

Talking about the Life Stories episode where Keir cried over tough memories of his mother's death, Richard said: "Seriously, it was a bit embarrassing to see the leader of the opposition, Her Majesty’s opposition, he’s got quite a lot on his plate at the moment, and a lot to do, going on a talk show really and crying, it was odd."

Jonathan said: "It’s important that people open up a bit and you get to know a bit about their backgrounds, and if you'd done an interview with a leading politician where he had opened up about some very personal things, I think you would consider that a successful interview."


Susanna added: "It was an excellent interview, unfortunately it didn’t lead to a Kier bounce."

Jonathan replied: "You don't do these things to lead to a bounce."

But Susanna argued: "Oh come on Jonathan! Sorry Mr Ashworth, Sir Keir Starmer didn't do it just to do Piers Morgan a favour. He did it because he expected it to humanise him, to give a bigger, broader picture of who Sir Keir Starmer is.

"He did that brilliantly in the interview, but what you want it to do is to have a broader appeal amongst the electorate and that didn't happen."

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