Teen Mom Jenelle Evans’ makeup company JE Cosmetics officially goes out of business after fans complain about brow kits
TEEN Mom Jenelle Evans’ makeup company JE Cosmetics is officially out of business after fans complained about her brow kits.
The Sun can exclusively reveal the business license for JE Cosmetics has been “dissolved” by the North Carolina Secretary of State.
The office confirmed the business is no longer active because Jenelle, 29, did not file her annual report due April 15, 2021.
Jenelle exclusively told The Sun of her decision to no longer continue the makeup company.
She said: “Basically I stopped it myself. I still have stuff to sell, and I was still actually selling products, but it’s really hard to keep up with without a team.
“I was the one packaging everything, shipping it all, restocking it, it was really hard to keep up with it without a team.”
Jenelle said she wants to “focus on monetizing” her “social media channels.”
JE Cosmetics was hit with scandal at the time of the September 2019 universal brow launch.
Customers who received the $40 product complained of poor quality.
One customer wrote on Twitter: “The brow pencil completely snapped off within a minute of using it, no matter how short I made it, it would snap off. There was 1 inch of product in it to begin with, now there is none. Complete waste.”
Teen Mom: Young and Pregnant star Ashley Siren agreed to review the product, but later opted out because of a lack of color choices despite being “universal.”
She said on social media: “I will NOT be buying Jenelle’s brow kit cause it only comes in 1 color and none of them are dark enough for my brows. So, sorry guys.”
Then, two people who reviewed the product claimed small pieces of what appeared to be hair were found in the wax.
In October 2019, RadarOnline.com reported Jenelle was dropped by her manufacturer.
A source told the outlet: “XJ Beauty sent Jenelle a termination letter on September 19. It stated that XJ Beauty will no longer be involved or work with JE Cosmetics and Jenelle Evans.
“All of the inventory will be sent to her by October 19.”
Jenelle responded at the time: “Due to the issues with the other company we were working with, we have decided to cut ties. We are sorry for anyone not happy with their kits. We will be doing meet and greet/giveaways for the kits while coming up with new products.”
She also wrote: “Note to self: Do everything on your own. Be your own boss.
“Honestly the people that I thought was a great team… wasn’t. When I did this from the beginning, on my own, everything worked out better. I am now taking over my company and not letting anyone else.”
The Sun then reported Jenelle was selling eyebrow kits in March 2020 from the September 2019 launch.
Her former public relations representative Johnny Donovan told The Sun: “She bought so many units. She purchased 2,000 eyebrow kits. It's the same kits.
“They were left at a warehouse. She’s trying to get rid of them since she was stuck with a lot. I wish her luck!”
Jenelle confirmed to The Sun that the kits were sent to her home “not too long ago.”
An Instagram photo of the boxes also have a production date of 2019.
She told The Sun at the time: “I am selling them out of my home. I have a huge 40’ x 40’ building I am storing them in.
“I am really happy I can tell my customers that I am personally delivering them and including special ‘Thank You’ note.”
Her comment ended: “Since posting on social media I have received many orders and it has been keeping me very busy. I will continue to sell my products and no one is going to stop me!”
But Jenelle has found success with her social media channels.
Her YouTube has 201,000 subscribers, as she posts daily vlogs, and docu-series’ Addicted to Growth and I Have Something to Say.
Jenelle also has 1.7million subscribers on TikTok, where she is known for her dance and body positivity videos.
She is also gearing up to launch her own podcast.
Jenelle was fired from Teen Mom 2 in 2019 when her husband, David Eason, shot and killed the family dog for nipping at their daughter Ensley, 4.
Jenelle is also mom to sons Jace, 11, and Kaiser, 6, from previous relationships, while David is dad to daughter Maryssa and son Kaden.
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