Crumpets vs Pikelets: Twitter goes to war over correct name for snack

Crumpets vs Pikelets: Twitter goes to war over correct name for toasted snack after Apprentice star Michelle Dewberry posts photo of her lunch

  • Social media went into a frenzy, with the word ‘crumpets’ trending on the site
  • Popular brands including Marmite, PG Tips and Lidl all got in on the discussion
  • Michelle remained firm that her snack was a pikelet, despite intense criticism 

A Twitter row erupted today as Britons fiercely debated the correct name of a toasted snack.

Former Apprentice star Michelle Dewberry sent social media into a frenzy when she posted a photo of her lunch.

Alongside the image of her buttered snack, she wrote: ‘I am eating these as I type (I am great at multitasking) I can not help but call these Pikelets, much to @Sjopinion10 disagreement… What do you call them?’ 

The tweet sparked a huge discussion, with the word ‘crumpets’ ultimately trending on the social media site. 

The consensus appears to be that a pikelet can be distinguished from a crumpet (pictured) due to the fact it contains no yeast as a raising agent, uses a thinner batter and is cooked without a ring, thus ending up with a flatter cake

The tweet sparked a huge discussion, with the word ‘crumpets’ ultimately trending on the social media site

Some of Britain’s biggest food and drink brands got in on the act, with PG Tips setting up a poll that drew hundreds of votes.

Supermarket giant Lidl nailed its colours to the mast by boldly declaring: ‘Good morning to the people who call crumpets crumpets and to you only. ‘

Similarly, Marmite replied to Michelle by telling her: ‘Clearly missing a bit of Marmite on top of those… crumpets!’ 

The consensus appears to be that a pikelet can be distinguished from a crumpet due to the fact it contains no yeast as a raising agent, uses a thinner batter and is cooked without a ring, thus ending up with a flatter cake.

One user tried to demonstrate the difference, telling followers: ‘I make pikelets and crumpets from same batter – it’s very active. Pikelets are free form in the pan and flatter, I put crumpets in a ring. Here are both on a cooling tray.’  

Another agreed, adding: ‘Sorry, you are wrong, like so many others. Crumpets are fat, pikelets are thin… always has been, always will be.’ 

And some suggested that the debate is simply a regional one, with the snack described as a pikelet in many northern areas of England.

But Michelle, who won the second series of the BBC’s reality hit, The Apprentice, in 2006, stuck to her guns, following up the tweet by writing:  ‘Lol. #crumpets now trending. 

‘Well done gang Alas, to me (and seemingly many other sensible Northerners), these will always be #pikelets and nothing, nor nobody will change my mind. So there (And yes, the thin ones can be Pikelets too, I don’t mind).’

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